What is exactly is digital marketing?

Why is Digital Marketing Important?

It is through marketing that connection with the target audience at the appropriate time and place has consistently been maintained. Presently, this requires the strategy of encountering them in the spaces where they spend their time. With the ubiquity of digital media today, consumers are able to access information at any given moment from anywhere. Unlike the past when individuals received messages about services, companies, or products that merely informed them of what was necessary, current consumers anticipate that organizations or corporations will recognize them, offering messages, promotions, and brands that are relevant, personalized, and trustworthy based on their preferences and needs.

Digital media serves as a continually evolving platform for news, social interaction, commerce, and entertainment. Customers are now privy to opinions about your brand not only from your company or organization but also from friends, the media, surveys, and relatives, with the latter sources often being more trusted than your own communications.

Digital Marketing Tactics and Examples

Understanding how each digital marketing campaign supports their overarching goals is a skill possessed by superior digital marketers. They may use both free and paid channels available to them to bolster a more extensive campaign, tailored to their marketing plan’s target audience.

For instance, to generate leads for a newly developed digital book by a company, a content marketer might produce a series of blog posts. The company’s social media marketer might then aid in the promotion of these blog posts through both organic and paid marketing on the company’s social media platforms. Subsequently, an email marketer might initiate a campaign targeting individuals who downloaded the digital book, inviting them to delve deeper into the brand.

Here is an elaborated summary of some fundamental tactics in Digital Marketing:

1) Search Engine Optimization (SEO):

SEO is the activity that enhances the website’s visibility in the search engines’ result pages for selected keywords. Channels benefiting from SEO include:

• Websites
• Blogs
• Infographics

2) Search Engine Marketing (SEM)

SEM is an online marketing strategy involving website promotion by increasing visibility in search engine results pages primarily through paid advertising. Google’s localized ad capability and superior tracking metrics offer enhanced advertisement performance analysis.

3) Conversion Rate Optimization (CRO)

CRO is a strategic marketing optimization process aimed at increasing the proportion of website visitors who perform a desired action. By examining visitor behavior, it seeks to understand what motivates specific market segments to interact with certain marketing elements in particular ways.

4) Content Marketing

This strategy focuses on the creation, publication, and distribution of content for a targeted online audience. It’s a core pillar of modern SEO and plays a significant role in social media visibility.

Content variations include:

• Text-based content
• Video content, including explainer and animated videos
• Audio optimization, which has been crucial for the past years and continues to be significant
• Infographics and images, which not only explain but also generate user interest

5) Pay-Per-Click (PPC)

PPC is a method where traffic is directed to a website, and the advertiser pays the publisher each time an ad is clicked. Google AdWords is a popular PPC platform, allowing for top positioning on Google’s SERPs. Other PPC channels include:

• Paid ads on Facebook
• Promoted Tweets on Twitter
• Sponsored Messages on LinkedIn

6) Email Marketing

Used by many organizations to communicate with their audience, Email Marketing is a potent tool for lead generation, outperforming other marketing methods in increasing sales and conversion rates.

7) Marketing Automation

This technique plays a crucial role by automating marketing content delivery directly to the contact list, facilitating the integration of marketing efforts into a single platform instead of dispersed sources.

For more Insights

To discover more about how our expertise in digital marketing can enhance your company’s visibility and assist in achieving your objectives, we invite you to contact us!